Advocacy for change involves actively promoting and pursuing meaningful transformations in society. It entails raising awareness, influencing policies, and mobilising support to address pressing issues and drive positive impact. Through strategic communication, collaboration and engagement, advocates work towards achieving social, environmental, and political change.

Citizens with advocacy for change competences will demonstrate a strong passion for social justice and equality. They will possess excellent communication skills, allowing them to effectively articulate their message and engage with diverse stakeholders. These individuals will be proactive, resilient, and determined, consistently working towards creating positive societal transformations through advocacy and activism.